Workforce development not only improves a person’s prospects in life, but also leads to future benefits for the businesses that hire them.
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How Workforce Development Can Work For You

Workforce development is an important initiative for local governments and businesses that want to cultivate a robust, interconnected and community-based workforce and employer network. The goal of workforce development is to create a career path for individuals, while enhancing economic opportunities for businesses and communities. Workforce development benefits individuals by investing in personal and professional growth leading to a successful career, advancement and job satisfaction. Benefits for employers include: • Consistent pipeline of talent • Lower turnover rate • Improved…...
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Consumer behavior is changing. Keep these three things in mind as you evaluate your strategy and evolve your marketing plan.
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The Direct Approach

Now more than ever, it’s important to evaluate your marketing strategy. Consumer behavior is constantly changing, making it more important than ever to have a strategic marketing mix to reach consumers. Keep your ear to the ground, listen to your customers and keep these three things in mind as your marketing plan evolves. Evaluate your plan. Is it multi-channel? For example, direct mail can be highly effective if it’s tied to other triggers, such as email and social, all with…...
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Experiential Marketing: The goal isn't changing - the way we get there is.
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The Evolution of Experiential

Unprecedented times. Uncharted waters. Exceptional circumstances. There’s no question—Creativity is being challenged across all areas of our lives. The marketing industry, experiential marketing in particular, is demanding creativity in order to navigate forward into our new “normal”. Large scale events and carefully designed experiences to allow consumers to interact with brands on a personal level have been impacted by our current environment. Here are three things to consider as we push ahead: A is for Agility: Now more than ever,…...
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Meaningful Dialogue
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Meaningful Dialogue is More Than Active Listening

In his bestselling book, 7 Habits of Highly Effective People, Stephen Covey encourages us to “seek first to understand, then to be understood.” To understand what is really going on today requires active listening and a willingness to embrace the uncomfortable. There has never been a more important time for your organization to participate in meaningful dialogue than today. Not many of us alive today can remember the civil rights movement. There are certainly not many in the workforce that participated in this…...
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I am just not ok. Are you?

I AM NOT OKAY.

A few weeks ago, I shared thoughts and reflections in a Tampa Bay Times Op-ed on being a Black Man in America. I have received hundreds if not thousands of unsolicited responses, with many apologizing and many asking if I am ok. Well, I am not ok. Allow me to explain. I appreciate those reaching out to ask what they can do; I am not ok with people reaching out just to say I am sorry. I know many feel…...
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What's the one thing you need to produce your best work while working from home?
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Maintaining Your Routine During COVID-19

For some time now, the transition to teleworking seemed like a no-brainer for so many occupations.  Then, a global pandemic struck that changed everything and forced us to work remotely.  None of us has any personal point of reference on how to run a business or perform our jobs in a pandemic world. Seemingly overnight, an immediate paradigm shift in how we work and what we need to do to sustain our businesses was upon us. Here's what we’ve learned:…...
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Advances in technology have made it possible for more and more companies to transition to teleworking during the outbreak of a global pandemic.
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Old School Ways in a Telework World

With the outbreak of a global pandemic, now more than ever, companies are transitioning to teleworking. And advances in technology have made it possible. The undeniable reality though is that our younger generation and the generations to follow will continue to progress toward a more remote, offsite, telework world. Those of us who have been in the workforce for decades have had to evolve and adapt to these inevitable advances in the ways in which we perform our jobs. Blending the…...
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3 Valuable Insights Your Brand Likely Needs Right Now
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3 Valuable Insights Your Brand Likely Needs Right Now

Around the world, all of us are settling into this idea of a new normal. This new consumer and business lifestyle is demanding a new playbook for brand marketing. The messaging, tone, and communication channels are fluid. Here are 3 insights that all brands should be considering: Acknowledge the situation. As the world looks for a new way forward through this challenging time, brands need to remain relevant and show their human side. A compassionate approach will result in long-term…...
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The Virtual Go-To Assist! Virtually, we're on-call around the clock to be there when needed!
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Virtual Go-To-Assist

IT Changes. The world of IT support changed one morning with the advent of COVID-19. We used to be able to visit our customers in person and put our hands on the technology. We are now 100% remote support. Virtually, we're on-call around the clock to be there when needed. Cyber Threats Everywhere. We have remained focused on keeping our systems and processes secure from identity and data theft and we ask you all to help us keep security on…...
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Social Distance Relationships CAN Telework!
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Social Distance Relationships CAN Telework

Communication – It’s key to any successful relationship…AND being informed.  Contact by email and meetings by phone or videoconference are critical tools to allow us to remain in contact and be responsive to requests for information. Laptops are vital tools to successfully access all the necessary programs and sites we use on a regular basis. Microsoft Teams enables us to share desktops and collaborate on projects -- keeping us productive, the workflow smooth, creating fewer disruptions to our new normal.…...
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