Vistra specializes in executive-level business strategy and intelligence consulting, helping clients achieve operational excellence. Through collaborative efforts, we identify and evaluate key performance indicators, utilizing data-driven techniques to analyze and report performance across the organization. Our approach is centered on guiding clients towards their objectives, emphasizing efficiency, effectiveness and adherence to government standards. We advise on analytics, development of measures and metrics, forecasting and strategic planning.
Consulting Services
Business Strategy & Intelligence
Qualitative & Quantitative Research
Research is crucial for effective communications and marketing strategies. Whether launching new products, understanding opinions or behaviors, or testing campaign messaging, we believe in using research for innovation, strategy and course correction. Vistra offers both qualitative research and quantitative research to ensure repeatable and verifiable outcomes. Research includes surveys, polling, interviews, in-person focus groups, community conversations and Vistra’s Virtual Lab (V-Lab®), a dynamic moderated online platform. V-Lab collects, categorizes, prioritizes and analyzes findings in real time and allows geographically-dispersed participation. Results are a comprehensive analysis on key questions, demographics, trends and insights. We deliver reports that clearly communicate findings.
Surveys, Polling & Focus Groups
We specialize in creating and overseeing multilingual satisfaction and customer experience surveys, both in print and online formats. Our survey process is thorough, encompassing planning, design, data collection, review, analysis, and presentation. We tailor surveys to meet clients’ objectives, employing various data collection methods such as online platforms, phone, paper, email, SMS, or hybrid approaches. Collaborating closely with clients, we develop streamlined questionnaires that gather valuable data for informed decision-making and strategic planning.
Analytics & Optimization
Vistra’s customizable analytics tools track and measure projects, tasks, engagement, keyword mentions, viewership, and PR value across various media platforms, providing deep insights into audience behavior, post-engagement efficacy and social media trends. This data allows us to identify key influencers, prospective customers, and competitors, tailor social media strategies, optimize content and refine messaging for enhanced performance and targeted results.
Corporate Social Responsibility
Vistra believes in giving back to and uplifting the communities in which we live and work, and helps businesses and organizations do the same. We evaluate your current commitment and activities, and work with you to develop and implement a strategic corporate social responsibility plan. This may include initiatives and programs at the employee, leadership, and corporate levels and encompass anything from volunteering for or donating to nonprofits to strategically diversifying your board of directors. Vistra helped to found and grow the Advancing Racial Equity on Nonprofit Boards Fellowship program through the Nonprofit Leadership Center, a program which prepares and places professionals of color on nonprofit boards, moving nonprofit boards to better represent the communities they serve.
Reputation Management
Reputation management is crucial to mitigating negative consequences and can even result in positive outcomes. We work to plan and prepare for those unfortunate events that have the potential to cripple an unprepared organization. Vistra is well-equipped to actively define, maintain and manage a consistent but evolving brand and reputation strategy. We can establish and advance your brand and reputation strategy in full alignment with its mission and long-term goals. Should issues arise, our team will be in position to quickly mitigate negative attention. We can focus and shape moderated messages, communicate with key stakeholders and provide optimum counsel to the executive leadership team.
