SWEETENING THE POT
MAY 21, 2019
Fact: Online donors are predominately inspired to give by social media and email. Of those energized to give by social media, Facebook triggers four times as many online donations as Twitter, and seven times as many donations as Instagram. Knowing where to reach your audience to do good in the world is the key to build and strengthen relationships and raise awareness of your organization’s goals and objectives all at the same time.
Below are three major upcoming or ongoing opportunities for nonprofits to boost donations, brand recognition, and awareness in the community. Click on the individual logos for how-to instructions and register your organization pronto!
– #GivingTuesday is celebrated on the Tuesday following Thanksgiving, and this year’s seventh annual event takes place on December 3, 2019. Fueled by the power of social media and collaboration, #GivingTuesday is a global day of giving and kicks off the charitable season, when many donors focus on their holiday and end-of-year offerings.
– The AmazonSmile Foundation donates 0.5 percent of the purchase price from customers’ eligible AmazonSmile purchases to the charitable organizations they select. The AmazonSmile website is operated by Amazon and carries the same products, prices, and shopping features as Amazon.com. Items are marked “Eligible for AmazonSmile donation” on product detail pages.
– Presented by the Community Foundation of Tampa Bay, Give Day Tampa Bay is a 24-hour “giving event” to encourage donations that support nonprofit groups throughout the Tampa Bay region.
IT’S NOT JUST ABOUT CABANAS AND UMBRELLA DRINKS
MAY 7, 2019
With the thermometer pushing into the 90s, summertime’s in full swing. Given the heat, you may be tempted to put your organization’s strategic planning on the back burner. Instead, use willpower to maximize the sunny season—your opportunity to get ahead in programming and fundraising initiatives. Whether you’re a small, expanding, or already large nonprofit, there’s always work to be done! Here are some pivotal tasks to put you ahead of the curve:
– Update lists: Take the summer months to refine lists including current and prospective donors, contact lists, and any other relevant lists. Ensure your internal employee database is also up-to-date. With hurricane season in full swing, it’s important to have this information for potential emergency closures, etc.
– Get out of the office: Summer is a good time to visit donors and discuss their interest in your nonprofit. Think about ways to engage them beyond monetary donations.
– Prepare reports: Start collecting items necessary for your annual report including testimonials, financial data, organization accomplishments, and other relevant information.
– Revisit marketing efforts: Assess current marketing materials. Should they be updated? Do they get your message across to your intended audience(s)? Be sure they work for you and help tell your story.
Make it real. Use summer to your benefit. Take the time to evaluate and strategize. The slower months create an ideal opportunity to strategically position your organization for beaucoup success!
APRIL 23, 2019
We’ve all been there. Walking into a room full of strangers at an event and not knowing a soul. It can be intimidating just trying to make a personal connection. But in a business setting when you not only HAVE to make a connection, but stand out to get your message heard, understood, and accepted enough to move to the next level of negotiation is a different kind of animal altogether. And if you’re a naturally shy person, situation comes close to DEFCON-9 status.
Nonetheless, there are a few things to keep in mind to lower your blood pressure and help make working the room a little easier:
- Do some research. If possible, find out who’s going to be there ahead of time or scan the guest list at the door. This way, you can target who you’d like to talk to.
- Ask questions. Most people love to talk about themselves, whether it’s personal or business. Use the two ears, one mouth principle: Listen and learn something first because the art of conversation is a dance – two people are involved.
- Stick and move. It’s an old boxing term, but valuable. Don’t stay in one place too long getting caught with the one person who corners you and rambles on about their life story. Be friendly and pleasant and if you’re confident enough, work the room.
Those are just some of the ways to make it easier to wander through your next networking event. Be confident, smile, have your pitch down pat and don’t forget those business cards!