Vistra was selected by Visit Tampa Bay to capture the attention of Miami and Boston residents and encourage them to consider a trip to the Tampa Bay area to drive economic development through tourism.

In Miami outdoor locations were strategically chosen by Vistra, guided by our client’s target demographic, visibility factors, and foot traffic. Our team created and produced custom 3D artwork, showcasing prominent Tampa Bay attractions. This artwork was applied to the streets and sidewalks of high traffic locations and created a highly engaging photo op.

Vistra’s brand ambassadors played a pivotal role, actively engaging the public, urging them to take a photo “within” the 3D street art and share their images online for a chance to win a weekend getaway to the Tampa Bay area. Vistra managed the entire process, encompassing design, production and installation of the 3D street art, signage and collateral printing, social media management, event logistics, sweepstakes regulations, winner selection and more.

In another campaign, Vistra shifted its focus to Boston, where we created and implemented an experiential campaign that included a custom 15-foot inflatable snow globe, strategically placed in high-traffic areas such as Faneuil Hall. As Boston residents braved the frigid February temperatures, Vistra’s brand ambassadors found themselves comfortably within the heated snow globe, engaging in outdoor activities reminiscent of the Florida lifestyle, including paddle ball, enjoying umbrella drinks, and basking in the sun. Meanwhile, brand ambassadors outside of the snow globe interacted with Boston residents, encouraging them to participate in a text-to-win sweepstakes, offering the chance to win a trip to sunny Tampa, Florida.