The Juvenile Welfare Board of Pinellas County selected Vistra to collaborate on the development and execution of an early childhood awareness campaign. This campaign’s primary focus centered on highlighting the critical significance of the first 1,000 days in a child’s early development. Our mission was to create awareness and provide accessibility to parents and caregivers, who play a pivotal role as a baby’s initial and most influential teachers. Vistra developed the name, the brand, web user experience (UX) and public facing components for the undertaking.

Vistra collaborated closely with JWB to formulate a comprehensive media and marketing plan, and our support extended to assisting the JWB team in the seamless implementation of the campaign. The campaign aspired to equip children with the necessary foundations, ensuring they enter kindergarten fully prepared for learning and poised for a lifetime of educational achievement.

A series of virtual and in-person focus group sessions with key stakeholders served as platforms for testing and fine-tuning creative concepts and messaging strategies.

The educational content for the Turbo Babies included a developmental activities guide categorized by age, a dedicated web site providing comprehensive child development information, brochures and flyers containing valuable resources, posters featuring essential child development facts and caregiving approaches to foster optimal brain development.