Coke Florida selected Vistra to develop a comprehensive customer experience and branding for their innovative self-service market known as “Instamarket.” Vistra’s involvement extended to developing merchandising designs and signage for Instamarket installations and ensuring a cohesive and compelling visual identity. This encompassed the creation of the brand logo and development of brand guidelines an innovative playbook to guide the brand’s implementation.

This partnership between Coke Florida and Vistra underscores our commitment to providing innovative and convenient solutions that enhance the consumer experience. Instamarket represents a forward-thinking approach to self-service retail, aligning with evolving consumer preferences and offering exciting opportunities for growth.

The inaugural Instamarket installation was established at the University of Miami campus, and another is prominently featured on the University of South Florida campus. Additionally, an Instamarket installation at the DR V PNK Stadium, where inter Miami plays highlights the flexibilty of the new brand in different consumer environments. The success of these initial deployments has paved the way for an ambitious expansion plan with dozens of Instamarket installations slated for implementation across the country.