In 2021, Secretary of Defense Gen. Lloyd Austin prioritized addressing sexual assault in the military as a critical objective. Our collaboration with the Department of Defense’s Sexual Assault and Prevention Office (SAPRO) encompasses comprehensive communications and outreach support for this initiative.

Vistra has developed strategies and campaigns specifically designed to address the issue of sexual assault among male victims and other underserved, marginalized populations within the military. Our contributions have been multifaceted, including the creation of campaign themes and strategies. We also produced an engaging animated video series, generated press releases, developed digital toolkits, designed collateral materials and provided social media support. 

An integral component of our approach involved leveraging our proprietary V-Lab® market research platform. This platform facilitated the creation of campaigns and their individual elements, ensuring their relevance to the target audiences. By harnessing the capabilities of V-Lab®, we gained invaluable insights across all branches of the military services. This data was instrumental in shaping the campaign themes and assessing the effectiveness of the campaign tools.

Through our ongoing collaboration with SAPRO, Vistra remains committed to advancing the mission of addressing sexual assault within the military and supporting the Secretary of Defense’s dedication to this crucial cause.