CARES - The Coronavirus Aid, Relief, and Economic Security Act
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CARES Act Provides Small Business Resources to Help Stay in Business

On March 27, 2020 the President of the United States signed a $2 Trillion aid package to help combat the economic destruction being caused by the widespread coronavirus. This package, Coronavirus Aid, Relief, and Economic Security Act, or CARES Act, is now a law. Among other priorities, the CARES Act provides financial support to small businesses and nonprofit organizations. Access to this critical financial assistance in a timely manner may be key to your business survival. However, during uncertain times…...
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Leading Through the Fog
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Running a Small Business through the Uncertainty of COVID-19

A recent Goldman Sachs Poll of 1,500 small businesses revealed that 51% of those business owners believed their businesses would be able to continue to operate for only 0-3 months. After reading this and the other results of that poll, I developed a presentation and held a virtual Microsoft Teams meeting for our headquarters personnel.  I shared this information and discussed what we are doing to not only survive during this crisis but to focus on thriving – all while helping others…...
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Vistra's Three valuable insights your business likely needs right now.
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​3 Valuable Insights Your Business Needs Now

While everyone in the community feels the increased impact of COVID-19, many small businesses and nonprofits are seeking ways to stay ahead of the curve in these difficult times. These three simple tips can make a big impact. 1. Keep communicating with your clients and prospects. Now is not the time to be reining in your efforts. Based on a case study from the Harvard Business Review, companies that kept their marketing consistent through downturns saw the greatest returns in…...
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