Socialization is workplace glue.
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Gratitude, Even in a Pandemic

How thankful are we for technology right now? Very thankful. Technology lets Vistra get our work done remotely. We’re in communication more now than when we were together under one roof! This situation is challenging us to hone our communication skills. Video conferencing lets us maintain a human connection. And since the daily distractions that come with an office environment aren’t present, we have an opportunity to leverage productivity. Nonetheless, we know socialization is workplace glue. It bonds people. It…...
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3 Valuable Insights Your Nonprofit Organization Likely Needs Now
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​3 Valuable Insights Your Nonprofit Needs Now

We are all feeling the increased impact of COVID-19, but the challenges are unique for nonprofits. Vistra is committed to providing our clients with resources and best practices to help them navigate this difficult time. Here are 3 valuable insights for your nonprofit: 1. Reaffirm Your Mission. Continually remind people of the impact of your organization. Take this opportunity to highlight your work, especially if you have a specific role to play in our current situation. 2. Focus on Donor…...
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CARES - The Coronavirus Aid, Relief, and Economic Security Act
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CARES Act Provides Small Business Resources to Help Stay in Business

On March 27, 2020 the President of the United States signed a $2 Trillion aid package to help combat the economic destruction being caused by the widespread coronavirus. This package, Coronavirus Aid, Relief, and Economic Security Act, or CARES Act, is now a law. Among other priorities, the CARES Act provides financial support to small businesses and nonprofit organizations. Access to this critical financial assistance in a timely manner may be key to your business survival. However, during uncertain times…...
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Leading Through the Fog
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Running a Small Business through the Uncertainty of COVID-19

A recent Goldman Sachs Poll of 1,500 small businesses revealed that 51% of those business owners believed their businesses would be able to continue to operate for only 0-3 months. After reading this and the other results of that poll, I developed a presentation and held a virtual Microsoft Teams meeting for our headquarters personnel.  I shared this information and discussed what we are doing to not only survive during this crisis but to focus on thriving – all while helping others…...
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Vistra's Three valuable insights your business likely needs right now.
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​3 Valuable Insights Your Business Needs Now

While everyone in the community feels the increased impact of COVID-19, many small businesses and nonprofits are seeking ways to stay ahead of the curve in these difficult times. These three simple tips can make a big impact. 1. Keep communicating with your clients and prospects. Now is not the time to be reining in your efforts. Based on a case study from the Harvard Business Review, companies that kept their marketing consistent through downturns saw the greatest returns in…...
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