While everyone in the community feels the increased impact of COVID-19, many small businesses and nonprofits are seeking ways to stay ahead of the curve in these difficult times. These three simple tips can make a big impact.
1. Keep communicating with your clients and prospects.
Now is not the time to be reining in your efforts. Based on a case study from the Harvard Business Review, companies that kept their marketing consistent through downturns saw the greatest returns in market share and brand recognition during rebounds. Keep in front of your customers and prospects in an integrated and deliberate manner. Whether you choose to use digital advertising, direct mail marketing, experiential events or a phone call to communicate with them, the most important thing is that you are doing it!
2. Maximize your budget and your results with the power of digital advertising.
Many organizations are currently trimming their budgets – so now may be a a great time to advertise without the noise of competitors. Digital advertising can be executed quickly and delivered precisely to the consumer who is most likely to engage,giving you great opportunity to drive leads and close more sales. Digital campaigns also allow you see in real-time which platforms and strategies yield the best results, and which deserve more investment.
3. Incorporate digital alternatives to build relationships with your employees and target audiences.
During the COVID-19 pandemic many professionals have shifted to working remotely. By embracing video conferencing, you can continue to have face-to-face conversations and build relationships with your team members and clients through verbal and non-verbal communication, transparency and collaboration. In doing so, you can help them make informed decisions and build trust, which can help you grow your business.
As always, our team at Vistra is here to answer your questions and help your business stay ahead of the curve in these difficult times.
Jamie Needham is the Senior Vice President of Marketing and Communications at Vistra. She is an accomplished marketing and communications executive with a history of successfully developing and leading strategies and high-performing teams for Fortune 500 organizations and international brands operating in regulated industries.
Jamie’s expertise and success has been recognized by highly-respected organizations like kasina, the Mutual Fund Education Alliance (MFEA), Ignites and the American Bankers Association. Her work has garnered features in The Wall Street Journal, U.S. News & Money and Yahoo Finance and also landed the #9 spot on Sports Illustrated “Best of Instagram” list.
Jamie has been a speaker at national conferences, a guest blogger for a number of national publications and, for several years, ran the financial services industry’s longest professional study on intermediaries and their usage of social networking.