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Social Media 101

Social Media and your Small Business

My kids and I have cell phones but we use them for different purposes. Youth use their phones to engage in conversation and share key information with just a few taps on the keyboard. They do the same with social media tools and applications. Young people inherently communicate their opinions on social media platforms for their entire peer circle to view. As interest grows, the peer circle expands to add others into the discussion. The result is often near real time results and trending data, the kind that marketing firms would charge a fortune to provide.

On the other hand many of my colleagues are slowly becoming more social media savvy and using computer and cell phone technology to enhance their communications efforts as well.

 

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Be Prepared for an Influenza Pandemic

How might swine flu affect your business?

While serving on the Homeland Security Council in the White House and drafting the Implementation Plan for The National Strategy For Pandemic Influenza, I often asked myself, “When the next pandemic occurs, will we be prepared?”

While the terms “bird flu” and “swine flu” are becoming household terms, our national preparedness still remains in question. It’s undeniable that the H1N1 (swine flu) virus is deadly. Already the World Health Organization has classified this virus as a pandemic. While not yet an epidemic, it’s time to prepare your organization to continue to function properly in the event your employees and associated network become infected. In Tampa, schools have closed and events have been postponed or cancelled because of a swine flu scare. The media frequently updates us on the growing pandemic concerns.

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